The Art Within: meet Marley, our visual merchandising manager.
As the season shifts, our visual merchandising manager, Marley, steps into the Varley studio, ready to shape how our latest collection will look and feel in all our Varley stores.
Our latest Pre-Fall Collection has just launched, featuring lightweight knit polos, effortless transitional layers, and a bold new green in our signature DoubleSoft® fabric. Our visual merchandiser Marley, continues to shape the visual narrative of Varley with precision and creativity.
Visual merchandising at Varley goes beyond styling; it is a deliberate act of storytelling. From curating cohesive color palettes to achieving a harmonious balance of silhouettes and textures, Marley plays a pivotal role in defining the aesthetic that threads through all Varley locations.
We sat down with Marley for a brief Q&A to explore the inspirations behind her work, the challenges she faces, and the thoughtful approach she brings to every display.
What inspires your Pre-Fall color palette?
Our Pre-Fall Collection takes inspiration from beautiful autumn colors. You will see a lot of tonal, soft knitwear pieces with a few pops of brighter color mixed in. DoubleSoft® in Verdant Green is our “star of the show” - we loved this color so much we introduced it across many of our best-selling styles - the Hawley, Atrium, Ritchie, and Rolled Cuff Pant. It pairs beautifully with neutrals and adds a fresh, elevated feel to any look.
How do you choose key pieces for focus?
I’m a bit selfish here and often choose my favorite pieces! The Toni polo knit is definitely on my wish list. It looks amazing with our Golden Bronze Ollie shorts in DoubleSoft®, and later in the season, I’ll pair it with the new Rocio wide-leg pant or even barrel-leg denim. Tonal looks are also a key part of the story - think Anastasia knit, Stamford car coat, and Rocio wide-leg again. It all flows - effortless but refined. And then there’s the Mandy bouclé knit jacket - it just had to be in the window. It’s the perfect transitional layer!
What’s the biggest challenge in planning displays?
Every store is beautiful, but they’re all unique - from layout to lighting. So the same collection will be displayed slightly differently in, say, Marylebone in London versus SoHo in New York. I always try to make the most of each space, while ensuring the same story is being told. Sometimes we have to tweak things last minute because something just doesn’t feel right - or because pieces sell out! But I love that challenge. It keeps things exciting.
Can you describe a moment where a window story truly resonated?
There have been a few! Chelsea in Bloom always looks amazing, but I think my favorite was last year’s Christmas windows. Both our London and New York stores told the same story - we brought in vintage skis, ice skates, even a sledge to create that Alpine feel. All that was missing was snow - but the collection looked incredible.
Explore the Pre-Fall Collection in-store and online.
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