“Routine. Ritual. Rebellion.” is the rhythm of a life lived on her own terms. Moments of calm. Acts of care. Small, deliberate choices that quietly defy the grind.
ROUTINE
She’s balancing work, family, and her own goals - and routine is what anchors her. It’s not about being defined by the grind, but about creating a rhythm that feels composed, stylish, and just a little luxurious. A foundation she returns to, again and again.
RITUAL
She’s balancing work, family, and her own goals - and routine is what anchors her. It’s not about being defined by the grind, but about creating a rhythm that feels composed, stylish, and just a little luxurious. A foundation she returns to, again and again.
REBELLION
This is where things shift. Rebellion isn’t about chaos - it’s about permission. To say no to the meeting. To wear the swimsuit on the sofa. To drink espresso at 5pm. A quiet power, expressed on her own terms. Because sometimes, she just can.
Explore more
Recommended articles
- Brand
Chicago, we’ve officially arrived.
We’re excited to open the doors to our sixth store - and to call Chicago our newest home. If you’re nearby, we’d love for you to stop by and say hello. Thank you to the team and partners who continue to make this possible.
- Brand
Hello Dallas.
This week we proudly opened our newest store at the iconic NorthPark Center. It’s a milestone moment for us, and I’m deeply grateful to our incredible team for continuing to exceed every expectation we’ve had for Varley.
- Brand
A guide to Madison Avenue, with Lara.
In town for the store opening, our founder Lara took a moment to highlight her favorite spots around the Upper East Side.