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Routine. Ritual. Rebellion.

“Routine. Ritual. Rebellion.” is the rhythm of a life lived on her own terms.
Moments of calm. Acts of care. Small, deliberate choices that quietly defy the grind.

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A guide to Madison Avenue, with Lara.

In town for the store opening, our founder Lara took a moment to highlight her favorite spots around the Upper East Side.

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The women behind Varley.

Varley is made up of women across the world -designing, creating, and shaping everything we do. Spanning teams and time zones, they bring our collections to life and define who we are as a brand.

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Behind the campaign: A Tuscan escape.

Join us behind-the-scenes as we journey through Tuscany for the Spring 2025 collection campaign.

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Step into spring.

Introducing the Varley Spring Collection 2025. Set against a Tuscan background, this collection features refined silhouettes and harmonious tones that blend modern elegance with timeless style.

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Court-to-Club: Introducing the Club Collection for spring 2025.

Introducing our spring Club Collection: Set against the rustic charm of a Tuscan club, this collection is defined by easy-to-wear looks and classic silhouettes.